The start of the Viva La Mujer event traces back to a creative group of women who embarked on creating an Art Market with the purpose of promoting and elevating women's creativity. It emerged as a platform for collaboration, fostering an environment where women could inspire one another to establish their own brands and small businesses.

Supporting women-led businesses comes in various forms. We invite you to be part of this collective effort by engaging with participating businesses: follow their social media channels, express your appreciation by liking their posts, share their promotions, and embrace the idea of shopping small throughout the entire year. Your involvement contributes to the empowerment and success of these entrepreneurs.​